WordPress Speed Optimization Cost: Speed Up Your WordPress Site

A slow WordPress site scares off visitors before they even see your offer. People close the tab after three seconds of waiting and go to a competitor instead. WordPress speed optimization cost is the question almost everyone asks once they hit this problem: you want to know what it costs and what you actually get for it. This service fits companies and blogs on WordPress that are losing traffic to slow load times and have never seen green scores in Google’s test.

What’s included

I take your site, figure out exactly what’s slowing it down, and fix it. In practice the work comes down to a few things that together give a noticeable speed boost:

• Speed audit is included in the price, not a separate service
• Caching setup so pages are served instantly, without rebuilding every time
• Converting images to WebP (a smaller image format with no visible quality loss) with automatic processing of new uploads
• Before/after testing on phone and desktop
• A before/after report with numbers, not just impressions

How the work goes

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1. Audit and backup. First I check what’s slowing the site down and take a backup before making any changes. If something goes wrong, I roll back with no data loss.
2. Caching. I set it up so finished pages are served instantly, and part of the files get stored in the visitor’s browser. This removes repeated server load on every visit.
3. Images. I convert them to WebP, resize to match actual display dimensions on the page, and set up automatic processing for new uploads. Heavy photos are a common cause of slow loading.
4. Styles and scripts. I strip out unnecessary code from pages, speed up first render, and optimize font loading. The browser stops waiting for things that aren’t actually needed to show content.
5. Checking key pages. I check the menu, forms, and cart on phone and desktop, before and after changes. Don’t mix this up: speed gains shouldn’t break functionality.
6. Report and re-check. I send a before/after report, and 28 days later I run a re-check using real Google data. That way you see the actual result for your visitors, not just a lab test.

What hardware you’ll need

No hardware needed. The work happens on whatever hosting or server your site already runs on.

The best results come on a VPS or your own server, there’s more room for fine-tuning the cache there. On regular shared hosting I work within its limits: you still get a speed boost, but it’s capped by the provider’s setup.

What we set up

• Page caching: WP Rocket or similar, and on your own server, cache delivery through nginx
• Image compression and WebP conversion
• CSS and JavaScript optimization (the files responsible for page styling and behavior)
• Local fonts instead of loading from external servers
• Long browser cache lifetime for static assets

What you get as a result

You end up with a fast site: 90+ mobile PageSpeed and green scores in Google’s lab test. Plus a before/after report with numbers, so you can see exactly what you’re paying for.

I also provide a separate checklist for what to watch after site updates: new plugins or a theme switch can slow everything down again, and it’s better to know in advance what to look for.

Pricing

Base price starts from 15,000 RUB, audit included. The final amount depends on the site’s condition and the scope of work.

Not included in the price: Paid plugins and hosting purchases, redesign, and theme rework.

After the work is delivered: 14 days of free fixes for any issues. After that: one-off work at 2,000 RUB/hour or ongoing support from 2,000 RUB/month.

What I need from you

• WordPress admin access
• Access to hosting or server, SSH access for VPS
• Agreed time window for the work, so it doesn’t overlap with site visitors
• Understanding that the site may run in test mode for a couple of hours

Frequently asked questions

How long does WordPress speed optimization take?

2-4 days depending on the site’s condition and the scope of changes.

Is the work remote, or do I need to come to an office?

Fully remote. All I need is WordPress admin access and access to the hosting or server.

What if I have regular hosting, not a VPS?

I work with regular hosting too, within its limits. A VPS or your own server still gives the best result, there’s more room there for fine-tuning the cache.

What happens after the work is delivered?

I fix any issues for free for 14 days. After that, one-off work or ongoing speed maintenance if needed.

Are plugin purchases included in the price?

No, paid plugins and hosting are billed separately, same as redesign or theme rework.

How do I know the optimization actually worked, and it’s not just numbers in a report?

28 days later I run a re-check using real Google data, not just a lab test. The difference shows up not just to you, but to the search engine too.